What’s inside: 👜 An apparel brand that uses Shopify’s Fulfillment Network for fast, reliable shipping, 📗 10 lessons from a founder who built a seven-figure business, 🔊 advice for building a unique brand, ✍️ essential copywriting tips, and more.
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Shane Vitaly founded Compound Studio to grow DTC future-focused brands. Developing each individual brand has led to endless lessons. “Every sequential launch has gotten better than the prior,” says Shane. “And it’s because we take everything we’ve learned and we make sure that it’s applied right from the jump. There’s definitely a formula, but that formula is always evolving and improving.” Ahead, Shane shares the strategies he’s used to bring multiple businesses to life—and how you can do the same.
Trending
For pretty much any brand, having a big-name celebrity endorse its product is a dream come true. And if they’re very lucky, it’ll happen more than once. That’s the case for Licia Young, who has been running her own jewelry business since 1990. Here’s how a set of hand-seed-beaded earrings led to massive success.
📦 Shopify Fulfillment Network→ How SFN Helps an Apparel Brand Deliver 📺 YouTube→ How the Founder of Royalty Soaps Went Viral ✨ TikTok→ How Partly Sunny Projects Cracked the Code to Selling on TikTok 🛍️ Shop Pay→ How Installments Drove 10x More Revenue for Pillow Cube
Video
Good copywriting can inspire readers to purchase products, sign up for services, and even click to watch videos included in email newsletters (ahem). In this tutorial, learn how to wordsmith in a way that drives major results.
Branding
While product shots on white backgrounds highlight important details, they’re missing some serious context. Customers want to know how a throw drapes on a couch or how a dress flares out at the ankle. Lookbooks provide that information, showing products in the actual settings they might be used. Read through the easy steps to create a digital lookbook for your brand, using real inspiring lookbook examples to guide you.
Podcast
Today, Troubadour’s sleek, comfort-driven duffels and backpacks can be found in the likes of Saks Fifth Avenue and Nordstrom. Nearly a decade ago, however, it wasn’t such smooth sailing. “There were definitely more dead ends than highways along the path,” co-founder Abel Samet says. In this episode of Shopify Masters, Abel shares 10 essential lessons he’s learned while scaling Troubadour into a seven-figure business.
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