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Everything Blend

February 2022

Modern banking versus traditional banking: The benefits of a blended approach

Modern banking versus traditional banking is a false dichotomy. Financial institutions don’t have to choose between the two — they can adopt a modern approach that is digital-first and incorporates the most powerful benefits of a traditional strategy. Scalable success can be achieved with a combination of the two.

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The homeownership journey: How to deliver an end-to-end experience borrowers are looking for

From a business perspective, customer loyalty matters tremendously and ensures referrals and repeat business. From a human perspective, helping people achieve their personal homeownership goals is an incredible feeling too. 

Blend’s homeownership journey enables lenders to become trusted advisors, partners, and guides – simplifying the homebuying experience for borrowers and strengthening relationships with customers.

A more streamlined approach →

Examples of cross-selling in banking: Transitioning to a modern approach

Using Blend, financial institutions can make cross-sell offers directly within the application experience and personalize those offers based on application information, FICO score, and tradeline data. 

We’re here to help lenders play a trusted role in borrowers’ financial journeys and, as a result, build stronger customer relationships and improved loyalty. Blend’s Consumer Banking Suite simplifies the lending process across all products, whether it’s deposit accounts, credit cards, personal loans, vehicle loans, or home equity.

See examples → 

Insights on modern personalization from BOK Financial and Blend

Blend’s consumer banking product lead, Alden Seabolt, talks with Nicholas Iervolino, Product Owner and Channel Manager for Digital Accounts at BOK Financial on meeting demands for personalized, digital experiences.

Dive into the key topics → 

Featured resource

A marketer’s guide to loan officer marketing tools

Starting with the 4Ps of marketing — product, place, price, and promotion — loan officers can use marketing strategies to maximize exposure and build differentiation. Here’s an outlined foundation to get started.