Bring your whole self to the table when representing your business. Let your warmth and humanity be the reason that you find your audience and build authentic community.
Treat customers well, even when issues arise. Why? Because they deserve it, it reflects on you and your business, and because it'll bring shoppers back again and again.
Forget about perfection. Your goal instead should be to do your best, and make it right when things go sideways. Here's your handbook for getting past issues.
Find your people by joining existing communities, observing and learning before chiming in, and then connecting with like-minded folks in a meaningful way.
This Australia-raised ceramicist has made the NYC subway part of the way she unwinds. This is the multi-talented Elaine Tian, the force behind Studio Joo.
Jo Peel makes a living selling limited edition prints. She draws the buildings in her hometown of Sheffield, England, brick by brick, as they change over time.
Open your own storeand join over a million makers, designers, musicians, and other artists.
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