CELEBRATING GU HISTORY
This weekend is Hardrock 100 Endurance Run! GU history is closely tied to this iconic race, as it was the inspiration behind ROCTANE, our ultra-endurance version of our Energy Gel formula. Early prototypes (pictured) were even called the “Hardrock” flavor! Our founder’s daughter Laura fueled her way to Hardrock victory with ROCTANE in 1997.
Read the article below to learn more about the history of ROCTANE.
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