AARP email marketing overview
Data since
2013
Latest emails from AARP
Unlock more when you sign up
View AARP’s full brand overview with a MailCharts account.
Sign up for free
AARP email marketing data and campaign insights
Data from the last 90 days.
Sending Behavior Insights
- Average emails sent / week 11.23
- vs. Last Year -25%
- vs. MailCharts Index 462%
View Sending behavior trends
How often are brands sending emails?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Promotional Rate Insights
- Average promotion rate 79%
- vs. Last Year 20%
- vs. MailCharts Index 108%
View promotional trends
How often do emails include a promotion?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
Subject Line Insights
- Average subject line length 55 characters
- MailCharts Index 34 characters
View popular subject line terms
What are brands talking about?
Access more trends and insights in our Industry Overviews, included with a free MailCharts account.
We detected AARP is using .
MailCharts detects ESPs and technologies used in any email—including advanced analytics, dynamic content, remarketing pixels, and more.
Interested in understanding exactly what technology powers a company’s email program?
AARP ecommerce lifecycle campaigns and user journeys
-
Welcome series
Start date: 26 Jan 2017
-
Cart abandonment
-
Purchaser
MailCharts Pro plans have thousands of end-to-end ecommerce lifecycle and triggered user journeys for ecommerce brands. Get insights on AARP’s marketing strategy to help you build and optimize your email sequences and user journeys.
Sign up for free